Virtual reality technology has been making waves in the retail industry, revolutionizing the way consumers shop and interact with brands. From data-driven insights to overcoming physical limitations, ...

Get started with VR on your iPhone or Android phone with these 100 apps, spanning films, games, news and 360-degree photo-sharing The Guardian’s journalism is independent. We will earn a commission if ...

From Oculus Rift to Google Daydream, VR is getting plenty of hype. Which system should you go for, what do you need to buy, and what should you play? Until recently, virtual reality had been something ...

Creative technologies and interactive and immersive media are transforming the ways in which we experience and engage with culture. Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) ...

"When I put in the earpieces and goggles the first time it was crazy - it feels so believable," says Anna Taylor, 32, of her visit to a virtual reality (VR) arcade. "The whole experience of being ...