The proliferation of online reviews has transformed consumer decision-making, yet it has also given rise to sophisticated schemes of fake review generation and spam. Researchers have developed a ...
Amazon says it is using the latest in artificial intelligence (AI) to crack down on fake reviews and identify comments that aren't genuine. The tech giant has been grappling with fake review "brokers" ...
In today's digital age, electronic word-of-mouth (eWOM) plays a pivotal role in shaping consumer purchasing decisions. Reviews on platforms like Amazon significantly influence buyers, guiding their ...