Creative agency, VCCP, has launched an AI creative agency called Faith. The new agency will act as the Group’s generative AI creative shop, producing work for new and existing clients, and through a ...

Generative AI has solidly cemented its position as one of the most important factors behind productivity and creativity in 2026. The tools have moved beyond their former use of simply generating texts ...

Excited chatter about artificial intelligence has been sweeping across adland in recent months. ‘Generative AI,’ in particular, seems to have already become the hot new marketing buzzphrase of 2023, ...

Caspar Lam and YuJune Park, both at Synoptic Office and Parsons School of Design, describe what businesses can learn about generative AI from the creative and education fields Generative AI – ...

Generative AI can support creativity—but only if you use it strategically. Simply giving people access to AI tools doesn’t guarantee better ideas. What matters is how thoughtfully they engage with the ...

Only a few short years after it first burst into the mainstream marketing consciousness, generative AI is already transforming the way many brands approach creative work. From developing early ...

Imagine if brands could use genAI to create out-of-home ads in almost real time. Andrew Newman, CEO at DOOH.com, believes we are on the cusp of big change in the sector. Hollywood has often provided ...

A creative director stares at a blank page at 8:07 a.m., coffee cooling beside a half-finished brief. Ten years ago, that page would have pulled in a crowd: copy, art, strategy, maybe a junior team to ...

Simply sign up to the Artificial intelligence myFT Digest -- delivered directly to your inbox. Generative AI is developing rapidly both in terms of usage and sophistication. Since the public release ...